Online User Experience

Not surprisingly, User Experience is about users – the way they feel about, and respond to products, systems and services. We’ve all used software and services that failed to take these views into account and generally it results in a painful experience.

Along with Business Analysis, User Experience provides one of the cornerstones of Information Architecture by clarifying user needs, segmentation and preferences.

User Experience consultancy involves the production of:

>> Usability and user research reports

>> Non-functional requirements covering user experience and usability constraints

>> Personas – fictionalised characters that embody typical user behaviours and preferences

>> User journeys and user stories

>> Conversion lifecycles and conversion flows

Alongside the outputs from Business Analysis, these products are used to inform the detailed design of products and services.

CV and Portfolio

A current CV, references and a portfolio are available upon request.



User Journeys


Conversion Flows



    Based conveniently by the M11 and in easy reach of the M25 and London airports, I'm happy to undertake contracts in all parts of the UK.

    +44 (0)7714 672888


Axure RP - proof of concepts and prototypes

Microsoft Visio - wireframes, flowcharts and sitemaps

Microsoft Excel - product backlogs, requirements specifications and content delivery plans

Adobe Photoshop - usability prototypes


I've worked as an Information Architect and Business Analyst for over fifteen years. My experience is supported by a solid background in marketing and Project Management. I can do the following (and much more):

>> User specifications, personas, user journeys user stories

>> Sitemaps, wireframes, prototypes, use models and use cases

>> Heuristic usability evaluation, usability testing and reporting