Information Architecture

As mentioned on the homepage, Information Architecture (or ‘IA’ as it’s often referred to) is the art and science of understanding business context, content and user needs to organise functionality and content into a structure that people are able to navigate intuitively.

I’ve listed Information Architecture first – it’s what I do most of – but understanding and structuring business requirements on the one hand and users’ preferences and perceptions on the other are critical to any IA engagement. In this way, Business analysis and User Experience design are the foundations of Information Architecture and provide the starting points in designing an excellent user experience.

Information Architecture involves the creation of:

>> Information structures and taxonomies

>> Sitemaps and navigation schema

>> Page layouts (information design), navigation designs and interface designs

>> Design patterns and libraries

>> Prototypes and functionality walkthroughs

These products are then used to test concepts, functionality and the usability of the proposed system or software.

CV and Portfolio

A current CV, references and a portfolio are available upon request.








    Based conveniently by the M11 and in easy reach of the M25 and London airports, I'm happy to undertake contracts in all parts of the UK.

    +44 (0)7714 672888


Axure RP - proof of concepts and prototypes

Microsoft Visio - wireframes, flowcharts and sitemaps

Microsoft Excel - product backlogs, requirements specifications and content delivery plans

Adobe Photoshop - usability prototypes


I've worked as an Information Architect and Business Analyst for over fifteen years. My experience is supported by a solid background in marketing and Project Management. I can do the following (and much more):

>> User specifications, personas, user journeys user stories

>> Sitemaps, wireframes, prototypes, use models and use cases

>> Heuristic usability evaluation, usability testing and reporting