Business Analysis

Involving the investigation and assessment of business problems and business needs, Business Analysis has a lot to take into account. The stakeholders of any given project will often include product management, sales and marketing, customer services, channel management, as well as IT and service operations.

Supported by User Experience consulting, Business Analysis provides the defined foundation which Information Architects create world-class user experiences.

Business Analysis can involve the productions of a number of artefacts, including:

>> Task and workflow analysis

>> Process flowcharts and swimlane diagrams

>> Development of functional and non-functional requirement specifications

>> Use models and use cases

>> Data and system table specifications

>> Prioritised requirement backlogs

In conjunction with User Experience outputs, these products are used to inform the detailed design of products and services.

CV and Portfolio

A current CV, references and a portfolio are available upon request.

Use Cases


Product Backlogs


Requirements Specifications



    Based conveniently by the M11 and in easy reach of the M25 and London airports, I'm happy to undertake contracts in all parts of the UK.

    +44 (0)7714 672888


Axure RP - proof of concepts and prototypes

Microsoft Visio - wireframes, flowcharts and sitemaps

Microsoft Excel - product backlogs, requirements specifications and content delivery plans

Adobe Photoshop - usability prototypes


I've worked as an Information Architect and Business Analyst for over fifteen years. My experience is supported by a solid background in marketing and Project Management. I can do the following (and much more):

>> User specifications, personas, user journeys user stories

>> Sitemaps, wireframes, prototypes, use models and use cases

>> Heuristic usability evaluation, usability testing and reporting